Ryan Trokey, CFO
Fractional CFO to personal injury law firms nationwide. Based in Denver.
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Ryan Trokey spent 13 years in law firm accounting and senior finance roles before founding Profectus Consulting. Somewhere in that stretch he noticed something specific about plaintiff firms: they were being advised as if they were ordinary small businesses, and the advice kept failing them for a reason nobody was naming. Revenue that arrives years after the work does not behave like revenue, and almost no standard financial playbook accounts for that.
Profectus was built around that gap. Today Ryan works with personal injury firms nationwide as their fractional CFO, building the forecasting, case cost discipline, budgeting, and finance and business strategy that the contingency model demands and that most firms are never offered.
Advice aimed at exactly one kind of firm.
A general accountant sees a law firm and reasonably treats it like a professional services business. Bill the hours, collect the invoices, watch the margin. That model works for most firms in most industries. It does not describe a contingency practice at all.
In a plaintiff firm the money is spent years before it is earned, the case that funds the quarter is the one nobody predicted, and the tax bill lands in whichever year the settlements happened to close. Advice that ignores those three facts is not slightly wrong. It is aimed at a different business.
